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  • Jeff Sinelli

    The Mistake: Anytime you start franchises, you’ll have your share of slick businessmen approaching you waving a lot of money. [In our case,] the...

  • Kimbal Musk

    The Mistake: I convinced myself that my business couldn’t scale. Back in the 90s, I was working in the internet business with my brother. I wasn’t...

  • Koel Thomae

    The Mistake: Rob and I were complete strangers going into business together. We never wrote a business plan, we never really talked about strategy....

  • Drew Westervelt

    The Mistake: One of the mistakes I’ve made was not being a leader. Instead of making my own decisions, I was looking at what other brands in the...

  • Bryan Sapot

    The Mistake: Not understanding the sales process as a company founder. I started my first business at 23. It was a custom software company and I got...

  • Kwaku Owusu

    The Mistake: Developing a product feature without fully testing it with the customer. We developed a feature we thought was going to be an asset. We...

  • Steve Sommers

    The Mistake: Staying on a road that was comfortable just because it was comfortable. I was educated as an engineer and did sales in that field. I was...

  • Seth Goldman

    The Mistake: For Honest Tea the mistake was pretty clearly our decision to become a part owner of a bottling plant. We’d been building the Honest...