Crain's St. Louis | Business news just got personal

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  • Ty Pennington

    The Mistake: The biggest mistake I’ve made is taking off my comfortable hat. What I mean is, I’ve sort of made a career out of being myself. That’s...

  • Denise White

    The Mistake: Being too trusting. More than 10 years ago, I hired a woman who had no experience; I wanted to promote and elevate women in the business...

  • Paul D’Arcy

    The Mistake: I became a CEO before I was ready to lead. I was very lucky in my early career to have the opportunity to start a company when I was 28...

  • Kevin Lamar

    The Mistake: We didn’t do enough market research. When SoftScience started up, we were targeting the podiatric market, people with plantar fasciitis...

  • Jennifer Breithaupt

    The Mistake: I believed if you worked hard and had a great attitude, things would just happen for you. Early on, things worked out that way, so I...

  • Landy Labadie

    The Mistake: I wish I had known [at the beginning of my career] that yes, the guest is important, but your team is more important. I’ve noticed times...

  • John Bracamontes

    The Mistake: Choosing a market niche that was too narrow. We were focused only on large financial institutions like hedge funds and private equity...

  • Charles Watson

    The Mistake: When I was working with our CEO around 2012, I was the vice president of franchise development for Tropical Smoothie. This was when we...