Crain's St. Louis | Business news just got personal

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  • Seth Goldman

    The Mistake: For Honest Tea the mistake was pretty clearly our decision to become a part owner of a bottling plant. We’d been building the Honest...

  • Tom Twellman Sr.

    The Mistake: Being unprepared for expansion opportunities. I've been an entrepreneur my whole working life. Back in 1979, I developed an indoor...

  • Michael Fox

    The Mistake: Defining success in the wrong terms. After reviewing a 32-year career, I’ve realized we all make a lot of mistakes. One mistake early in...

  • Gary Jaffe

    The Mistake: Trying to emulate my father. My dad is extremely good at working externally. People love him. He's knowledgeable about what they're...

  • Ernie Garcia

    The Mistake: Before launching Carvana, I founded a startup several years ago called Looterang. This was the heyday of deal sites like Groupon and...

  • Aaron Perlut

    The Mistake: Underestimating the importance of the relationship between startup founders. Until nine or 10 years ago, I'd never realized or thought I...

  • Chris Dornfeld

    The Mistake: Neglecting to proactively seek out input when planning a significant workplace change. When I was chief information officer for the city...